Skip to main content

Selling Point

Use Selling Point to present multiple benefits, differentiators, or proof points with title, description, and optional media per item.

How It Works In Atomicat​

The drawer manages a reorderable list of selling points. Each item includes title, content, and media controls. Layout options include list, grid 2, grid 3, and grid 4. Disposition controls whether media appears before text or text before media. The content tag can also be selected.

When To Use It​

  • Show product benefits in a grid or list.
  • Create a proof section with icons, images, and short explanations.
  • Compare several offer pillars without building separate containers manually.
  • Reorder or clone points quickly while testing messaging.

Configure The Element​

  • Add one item per distinct benefit or proof claim.
  • Write a short title and one focused content paragraph per item.
  • Choose media type for each item, or use none for text-only lists.
  • Select layout type based on item count and page width.
  • Choose disposition so media supports the reading order.

Testing Notes​

  • Preview 2, 3, and 4-column layouts on tablet and mobile.
  • Check media consistency across all items.
  • Confirm cloned items have been fully rewritten before publishing.

Limitations And Tips​

  • Avoid using Selling Point for long articles; use containers and text blocks for detailed sections.
  • Grid 4 can become crowded with long content.
  • If every item needs a different complex layout, use Containers instead.

FAQ​

Can each selling point have media?

Yes. Each item uses MediaType and can have image, icon, or no media depending on the selected option.

Which layouts are available?

The drawer includes list plus 2, 3, and 4-column grid options.

Can I reverse media and text order?

Yes. Disposition supports image-text and text-image ordering.