Launch a landing page

Use this playbook when you want to publish a landing page and send real traffic with fewer mistakes.

Checklist

1. Define the page goal: lead capture, sales, webinar registration, quiz entry, or product promotion.
2. Create a page from a template or blank page.
3. Update headline, copy, images, buttons, and trust sections.
4. Configure SEO title, description, favicon, and social image.
5. Add tracking pixels or custom code only once.
6. Connect or choose the correct site.
7. Publish the page.
8. Test the live page on desktop and mobile.
9. Submit a test lead if the page has a form.
10. Confirm analytics and leads are visible before sending paid traffic.

Recommended docs

• Quick Start
• Create a page
• Page Builder overview
• Publish a page
• Analytics overview

Launch tip

Do not wait for the perfect design. Launch a clean, tested version first, then improve based on real traffic and lead quality.

FAQ

What should be ready before I publish a landing page?+

The page should have final copy, mobile layout, SEO metadata, working buttons, tested forms, correct tracking, and the right site or domain selected for publishing.

Should I test the preview or the live page?+

Test both. Preview helps catch layout and content issues, while the live page confirms real redirects, forms, pixels, scripts, SSL, and mobile behavior.

What is the most common launch mistake?+

Sending traffic before testing the final published URL. Always submit a test lead and click the main CTA from the live page before starting ads or email campaigns.

When should I update the page after launch?+

Update the page after you have enough traffic or lead-quality feedback to make a meaningful improvement. Avoid changing the URL unless every external link can also be updated.