Skip to main content

Build a quiz funnel

Use this playbook when you want to qualify visitors, segment leads, or recommend an offer through a quiz.

Checklist​

  1. Define the quiz goal and final CTA.
  2. Create the quiz and choose a template if helpful.
  3. Write a strong opening question.
  4. Add answer options that help segment visitors.
  5. Map results or next steps for each path.
  6. Add lead capture at the right moment.
  7. Connect the final CTA to the next page or offer.
  8. Publish the quiz.
  9. Test every major answer path.
  10. Confirm quiz leads appear before sending traffic.

Launch tip​

Short quizzes usually convert better. Ask only the questions you need to segment the visitor or personalize the next step.

FAQ​

How many questions should a quiz funnel have?

Use only the questions needed to segment, qualify, or personalize the next step. Shorter quizzes usually keep more visitors engaged.

Where should lead capture appear in a quiz?

Place lead capture after the visitor has answered enough questions to see value, but before showing a final recommendation or offer when the campaign requires contact details.

What should I test before launching a quiz funnel?

Test each major answer path, result page, redirect, form submission, webhook, and final CTA from the published quiz URL.

How do I review quiz performance?

Check quiz leads under Leads, review the quality of submitted answers, and compare quiz completion behavior with the final CTA or offer performance.