Analytics overview
The Atomicat Analytics app is where you understand what happens on your published sites: where visitors come from, what they do on the page, and which A/B test variant converts better.
Tracking is automatic on published Atomicat pages. You do not need to install anything to see data here.
Opening Analytics
Open Analytics from the Atomicat platform. It opens in its own workspace, already connected to your account and sites.
The tabs
| Tab | What it answers |
|---|---|
| Overview | How much traffic, how many visitors, sessions, and conversions? |
| Acquisition | Where do visitors come from — channels, campaigns, referrers, countries, devices? |
| Behavior | What do visitors click, and where is there friction? |
| Heatmaps | Where do visitors click, scroll, and pay attention on the rendered page? |
| A/B Tests | Which experiment variant is winning? |
| Visitors | What did an individual visitor or session do, event by event? |
Shared filters
Most tabs use the same filter bar:
- Site — pick one of your sites.
- Pages — narrow to one or more pages (with a published-only toggle).
- Referrer — filter by traffic source.
- Period — today, yesterday, last 7 days, last 30 days, or custom dates.
Set the filters once and switch tabs freely; the selection follows you.
The A/B Tests tab uses its own experiment selector and period control instead of the shared page/referrer filters.
Overview tab
The Overview tab is the executive summary for the selected period:
- Period performance — visits, unique visitors, sessions, and conversions over time.
- Breakdowns — top pages, top referrers, UTM source performance, top countries and cities, devices, browsers, and operating systems.
- Button clicks — the most clicked tracked buttons.
- Recent visits — the latest sessions with entry pages and sources.
Related reporting in the platform
Some reports live in the Atomicat platform, next to the thing they measure:
- Funnel analytics — step-by-step conversion for a saved funnel.
- Leads — form and quiz submissions with exports.
- AtomicPlayer metrics — video plays and engagement.
- AtomicTracker — campaign tracking for eligible workspaces.
Frequently asked questions
Do I need to add a tracking script?
No. Published Atomicat pages are tracked automatically. Third-party pixels (Meta, Google) are configured separately in page settings.
Why do my numbers differ from Meta or Google Ads?
Ad platforms count clicks and model conversions with their own attribution; Analytics counts real page loads and on-page events. Differences are normal — use both views together.
How fresh is the data?
Data is processed in near real time. Give it a few minutes after a visit before expecting it in reports.
Is preview traffic counted?
Analytics measures published pages. Always verify tracking on the live URL, not the builder preview.