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Creating a Quiz

This guide walks you through building a quiz from scratch — adding steps, questions, lead capture, and setting up results.

Step 1 — Create the Quiz​

  1. From the dashboard, click + New Quiz.
  2. Select Create Quiz.
  3. Choose the Site where the quiz will live.
  4. Enter a Quiz Name (internal label).
  5. Click Create.

The quiz editor opens.

Step 2 — Add Questions​

Each step in the quiz is a screen the visitor sees. Add a question step:

  1. Click + Add Step.
  2. Choose the question type:
TypeUse case
Single ChoiceOne answer from a list (radio buttons)
Multiple ChoiceMultiple answers from a list (checkboxes)
Text InputOpen-ended text answer
Number InputNumeric answer
RatingStar or emoji rating
DateDate picker
  1. Enter the question text.
  2. Add your answer options.
  3. (Optional) Add an image or icon to each answer.

Step 3 — Add a Lead Capture Step​

This is the step where you collect the visitor's contact information.

  1. Click + Add Step → Lead Capture.

  2. Configure the fields you want to collect:

    • Name
    • Email (most common)
    • Phone number
    • Any custom field

  3. Set the form's submit button text (e.g., "See my results").

  4. Choose what happens after submission:

    • Redirect to URL — send them to a thank-you or sales page
    • Show a result — display a personalized message
Best practice

Place the lead capture step near the end — after 2–3 engaging questions. Visitors are more willing to share contact info once they're invested in seeing their results.

Step 4 — Configure Conditional Logic (Optional)​

Conditional logic lets you show different steps based on previous answers.

  1. Select a step.
  2. Click Conditions.
  3. Set a rule: "If answer to Step 1 is [X], go to Step [Y]".

Example:

  • If visitor selects "Beginner" → show Step 3 (beginner path)
  • If visitor selects "Expert" → skip to Step 5 (advanced path)

Step 5 — Set Up Results​

After lead capture, you can show a personalized result:

  1. Add a Result Step.
  2. Create multiple result variations.
  3. Map each variation to specific answer combinations.

Example:

  • Profile: "Starter" → Result A
  • Profile: "Advanced" → Result B

Step 6 — Configure Integrations​

On the quiz's settings panel:

  • Webhooks — send lead data to your CRM or email platform on each submission
  • Google Sheets — automatically append each submission as a new row
  • Facebook Pixel — fire pixel events on specific steps

Step 7 — Publish the Quiz​

  1. Click Publish in the quiz editor.
  2. Select the site (domain).
  3. Set the URL slug (e.g., /quiz).
  4. Click Publish.

The quiz is live and ready to collect leads.

Viewing Quiz Results​

After leads come in:

  1. Go to Leads in the dashboard.
  2. Select your quiz from the filter.
  3. View the Summary tab for overall stats.
  4. View the Responses tab to see individual answers.
  5. View the Drop-off tab to see which steps lose the most visitors.

Reordering Steps for Analytics​

If your quiz has conditional branching, the default step order may not match the actual visitor flow. To fix drop-off analysis accuracy:

  1. Go to Leads → [Quiz] → Drop-off tab.
  2. Click Customize Step Order.
  3. Drag steps into the actual user flow order.
  4. Click Save.