Quiz Builder Overview
The Atomicat Quiz Builder lets you create interactive, multi-step quizzes that engage visitors, qualify them, and capture their contact information as leads.
What is a Quiz?
A quiz is a multi-step interactive page where visitors answer questions. Based on their answers, you can:
- Segment leads by profile or interest
- Show personalized results or redirect to different pages
- Capture leads (email, phone) at any step
- Track drop-off — see exactly where users abandon
Quizzes consistently outperform static landing pages for lead generation because they create engagement and feel personalized.
Quiz vs Standard Page
| Feature | Standard Page | Quiz |
|---|---|---|
| Multi-step flow | ❌ | ✅ |
| Conditional logic | ❌ | ✅ |
| Lead qualification | Limited | ✅ |
| Drop-off analytics | Basic | ✅ Detailed |
| Personalized results | ❌ | ✅ |
| Engagement | Lower | Higher |
Quiz Structure
A typical Atomicat quiz is structured as:
Step 1: Question (radio, checkbox, etc.)
Step 2: Question
Step 3: Lead capture (name, email, phone)
Step 4: Result / Redirect
You can have as many steps as needed, and each step can conditionally branch based on previous answers.
Creating a Quiz
You have two options when creating a quiz:
Option 1 — Create from Scratch
- Click + New Quiz from the dashboard.
- Select Create Quiz.
- Add steps and questions in the quiz editor.
Option 2 — Clone from URL
- Click + New Quiz.
- Select Clone Quiz.
- Enter the URL of an existing quiz to replicate its structure.
- Adjust the cloned quiz as needed.
Quiz Analytics
For each quiz you can view:
| Metric | Description |
|---|---|
| Views | Total page visits |
| Starts | Visitors who began the quiz |
| Submissions | Visitors who completed the final step |
| Completion Rate | Percentage who finished |
| Average Time | How long it takes to complete |
| Drop-off by Step | Where visitors abandon |
| Response Summary | Which answers were most selected per question |